Assignment 3 Essay Example | Topics and Well Written Essays - 1250 words

Assignment 3 - Essay Example We are now more than ever connected as a social society in new ways. The boundaries that once separated wireless mobility, the Internet, computing and media are now being merged together to create a more mobile, 2.0 connected social society. Many of the devices that consumers use on a daily basis are now connected to the web. These connections allow them to link to resources, people, information, and entertainment. These connections are now defining the expectations for communication devices as people are undergoing new social behaviors and consumer expectations. (www.motorola.com) As of now, â€Å"Motorola’s Mobile Device portfolio includes a broad array of converged devices including smartphones based on the Android operating system, led by the highly successful DROID family of products, as well as the tablets and Bluetooth accessories.† These devices service the needs of businesses and consumers by delivering Internet services, phone, email, social networking and ent ertainment all in one small device. (www.motorola.com) In the past Motorola was great at developing new products, yet they always seemed to ‘lack a viable product map and continued to lose market share to competing vendors that were consistently bringing better products to the market.’ (Martin, Richard) It seems as though Motorola’s new products such as the Android phones and the Xoom tablet held high expectations in making a dent in the portable communication device market share as well. However, after the release of the Xoom, Motorola continued to put more pressure on their sales efforts by releasing more Android based operating system tablets. It appears as though they may be falling back into old habits as these products are failing expectations even with the credible partnership of Google Inc., a company that a great track record when it comes to mobile operating systems. The Xoom has been labeled in the media as a â€Å"promising, but unpolished product.â €  The product was set at a premium price of $599, and has failed to compete with its main competition, the thinner and lighter Apple iPad 2. Overall, the sales picture isn’t inspiring. Motorola’s key strengths have always been at creating innovative products and forging relationships with service providers ahead of the curve. The Motorola Razr, was introduced in 2004, and was a huge hit. However, they saw an instant share price decline as competitors took their ideas and brought better products to the market. Motorola missed the boat when they split the company into two divisions, the struggling mobile phone business and its broadband and mobility solutions unit. They are now paying for that mistake as they have come to realize that the interconnected future of mobile communications devices was soon to come. Motorola made the right move in partnering with Google, and for forming a competitive OS system like Android to compete with Apple. However, they did not think about the application and infrastructure the same way as Apple. Motorola’s weakness continues to remain the same, as they develop great products ahead of the tech curve, yet they fail to implement a product map for effective product release and application support. The anticipation for the Xoom was not comparable to that of Apple’s iPad products. This is because they release products as soon as they come out without an overall brand strategy and interface direction. It is Apple’