International marketing Essay Example | Topics and Well Written Essays - 1500 words

International marketing - Essay ExampleThe Arab cuisine ay emphasis on the following items much(prenominal) as lamb and chicken preparation in the meat products, dairy products mainly consist of butter, yoghurt, white cheese and cream, herbs and spices that be mainly used are a mixture of mint and thyme cognize as zaatar, other spices include saffron, sesame, cumin, garlic, cinnamon, sumac, lentils comprise of chickpeas and favabeans, and most popular dressings of such cuisines comprise of olive oil, parsley, mint, etc. The confederacy that is planning for its product launch in the international market is Al Qasr that is one of the famous names in Arabic cuisines and the restaurant chain is known for its Arabian delicacies, wide range of deserts and appetizers, and Lebanese cuisine. Al Qasr has been operating in Arabic regions for many years and meets the consumer tastes and preferences through its innovative dishes with traditional flavors. coupled States as the target market fo r the company offers great opportunity as the political conditions are stable of the country and even the consumer market has high fluid income and living standards. The demand is high in this market for Arabic cuisines because of its flavors and variety. Many companies have invested in this market because of its stable environmental factors and availability of raw materials, cap and labor. The target market for the Arabic cuisines to be launched by the company would be upper middle income and higher income group who prefer to dine at restaurants in the main in weekends. The other demographic factors comprise of age and for this specific cuisine the age group would be above 25 years who prefers to try bring out different cuisines apart from the fast food which are generally more preferred by the young generation under 20 years. Competition is precise tough in the US market as it a hub for many companies serving different cuisines such as European